Breaking Through Climate Noise: How to Stay Focused, Take Action & Communicate Effectively | Tuesday, May 6, 2025 | 12 p.m. - 1 p.m. CT |  Webinar

Location: Online, Google Meet

Summary: Presented by Evolution Marketing

Promotional Partners: B Local WI, Sustainable Business Council, and USGBC Wisconsin

In a world filled with climate news, misinformation, and constant distractions, it can be challenging to stay focused on real solutions. This webinar will explore how individuals and businesses can break through the noise, engage more effectively in climate conversations, and take meaningful action.

We will discuss how distraction, overwhelm, and emotional responses impact our ability to act on climate solutions. From there, we will examine how different generations (Gen X, Millennials, and Gen Z) engage with media, respond to misinformation, and navigate social platforms. This will provide a foundation for understanding how to be more intentional in climate discussions and counteract the overwhelming nature of modern communication.

We will explore strategies for addressing misinformation and fear-based narratives, as well as ways to focus on shared goals and solutions. Additionally, we will discuss how to connect with those who have different perspectives and how to turn fear into action.

This event is designed for sustainability professionals, business leaders, advocates, and anyone who wants to enhance their communication strategies and drive meaningful climate action.

By attending this webinar, participants will gain practical strategies for engaging in effective climate communication, participate in thought-provoking discussions, and connect with a community committed to sustainable action. The session will provide tools and insights to help break through the noise, stay engaged, and drive real impact.

To learn more, visit the website here.