Leadership Webinar Series | Session 2: Gaining Leadership Buy-In Through Sustainability Storytelling

Wednesday, October 22, 2025 | 12:00 to 1:00 CT | Register

Virtual: Join the Teams Meeting

Sustainability efforts often rely on technical language and acronyms, which can make it difficult to communicate effectively with executives or cross-functional leaders. In complex organizations this can lead to misunderstandings or stalled progress. Add in shifting priorities and high-pressure decision-making, and it becomes even more important to communicate clearly and with persuasion. To move sustainability forward, we need to speak plainly, use actionable language, and master the art of storytelling. These skills help us connect with diverse audiences, influence decision-makers, and align sustainability goals with broader business objectives.

In the second session of our Leadership Webinar Series, we’ll focus on how storytelling can drive leadership buy-in—an essential skill for those adopting an enterprise leadership mindset. We’ll cover how to frame your message around mission-driven impact, tie it to key performance indicators (KPIs) and ESG reporting, and tailor your story to different audiences or reporting needs. These techniques support change management, strengthen organizational culture, and help demonstrate return on investment (ROI).

This two-part webinar series prepares attendees for the 2025 SBC Conference track, The Human Element: Culture, Leadership & Engagement for Sustainability, taking place on November 5^th in La Crosse, WI.

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Leadership Webinar Series:

This two-part series equips leaders with the mindset and tools needed to drive sustainability across their organizations. From adopting a systems-thinking approach to mastering the art of storytelling for executive buy-in, each session is designed to prepare attendees for deeper engagement at the 2025 SBC Conference track, The Human Element: Culture, Leadership & Engagement for Sustainability.

Series Speaker and Organizer: Erin Bauer, Founder & Principal, Tack & Clew LLC

A seasoned professional with over 25 years of experience in strategic planning, digital solutions, product development, and project management, Erin currently serves as a Lecturer at the University of Wisconsin-Green Bay and is the Founder and Principal of Tack & Clew LLC. Erin specializes in sustainable policy development and decision-making, emphasizing environmental, social, and governance (ESG) factors and integrating AI to enhance content and alignment with modern trends. Previously, Erin led innovative initiatives as Product Development Manager for an international nonprofit, collaborating with cross-functional teams to develop benchmarking tools, omni-channel content, research reports, and digital platforms to serve Fortune 500 clients. Erin’s leadership style is dedicated to fostering collaboration, leveraging systems-thinking, and delivering impactful solutions that drive organizational growth and improvement.

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